Blog 2017-04-20T07:53:17+00:00

Blog

Social Media, Psychology of Advertising & Counterstrike in Pyjamas

April 20th, 2017|0 Comments

Recently, there has been a bit of an uproar in our department of the Internet. Some popular social media celebrities have ‘come out’ to say that social media supports an unrealistic perception of life and beauty – one in which all the pictures are planned and posed, and the colours are brightened, making the grass appear to be greener, both literally and figuratively. This perception, they argue, acts as a fun-house mirror, distorting our ‘achievement’ goals, making us unsatisfied with real, sometimes mediocre, life. Paradoxically, the celebs who have deactivated their Twitter and Facebook accounts in ‘opposition to the fun-house’ are getting more media attention than ever before, and their personal websites are flourishing as a result! Surrey Social Media agrees that appearance goes a long way when it comes to attracting followers for private & business accounts, alike. We understand, for example, that some pictures will attract attention and ‘likes’ more reliably than others, depending on the appeal of the subject, technical composition and message.   This discussion about reality vs. image reminds me of how the man behind what is now modern advertising, Edward Bernays, just happened to be the nephew of Sigmund Freud, the most famous psychologist ever. Bernays applied his uncle’s theory of psychoanalysis to advertising, attempting to tap into our mind’s desires and mold our tastes by means of an [...]

Sizing Your Digital Onesie: New Social Media Management Bundles!

April 20th, 2017|0 Comments

The inherent goodness of a onesie isn’t just found in the fact that they’re adorable, especially on dogs. Onesies are great because they’re all-in-one, of course! No threat of mismatched socks, no tight trousers hugging around your post-Christmas meal tummy...and you don’t even have to wear underpants, if you don’t feel like it! So, just like your cozy onesie that you can rely on to clothe you, hood to toe, we have created a selection of bundles for you to choose from that will cover all of your business’s social media needs, no matter the budget - and luckily for us, Dan has kindly created this lovely visual so you can have a good, long stare and think about which option best suits your requirements:   These bundles were made with your time and needs in mind, so they all include the creation - if required - and basic running of your social media account. They also include the initial meet and strategy-planning session – it’s the beauty of catering to local businesses, that we can come to you, wherever you are in Surrey. And just so you know, we might just turn up to the meeting in this amazing suits. Lastly, we understand that your digital marketing needs are unique, so we welcome your ideas and are open to negotiating changes to the existing [...]

Using Social Media to Better Yourself

April 20th, 2017|0 Comments

The average Brit spends two hours a day browsing on their social media accounts. To put it into perspective, imagine what you would look like if you worked out for two hours every day. Basically, two hours every day is a lot of time. And choosing to spend that time wisely (especially when that choice happens to coincide with January), sounds a bit like a New Year’s resolution! But, instead of attempting to change your deeply-rooted habits by making highly hopeful, life-altering resolutions to ‘work out instead of scroll through Facebook’ (which we all know is not realistic), perhaps instead, you can use a little bit of your time spent on social media to better yourself. Social Media New Year’s-ish Resolutions: 1. Practice gratitude People who regularly practice gratitude by taking time to notice and reflect upon the things they're thankful for experience more positive emotions, sleep better, and even have stronger immune systems. And gratitude doesn't need to be reserved only for momentous occasions; studies have shown that simply keeping a gratitude journal - regularly writing brief reflections on moments for which we’re thankful - can significantly increase wellbeing and life satisfaction. The best part about this is: you can keep a daily gratitude ‘journal’ easily on Twitter or Facebook! If you’re worried about annoying your friends with your gratefulness, you can change the [...]

Why social media marketing is now more valuable than print advertising.

April 20th, 2017|0 Comments

If managed with the right strategy in place, social media will deliver more value to your business than print advertising. Internet marketing, and specifically, social media marketing, is the best option if your goals are to increase loyalty, provide responsive customer service, build stronger relationships, drive more referrals, or deepen the emotional ties your customers have with you & your brand. This is because the internet allows your brand to come alive in ways that were not possible before. You can showcase your products, yes, but you can also showcase your humanity; your employees, your vendors, your connections to the local community, your customer's experiences, etc. You are able to tell the stories that captivate your customers and remind them often of the reasons they ‘like’ you. You can’t do that with print ads. Facebook, Google, Linked-in, and Twitter are now primary sources of information, so logically, a business should focus on gaining exposure on those platforms.   Did you know? – The value of a Facebook ‘like’ is $174. – Facebook fans will spend 43% more than non-fans. – 90% of customers review products before they buy The research is compelling, no doubt. So, if you're still relying on print advertising, or if you haven’t yet created an online presence, consider what you might be missing out on. And lastly, if you need [...]

5 Surrey Businesses Kicking Ass on Social Media

April 19th, 2017|0 Comments

Surrey is a thriving hub of business activity and for customer-facing businesses, social media is one of the newer frontiers of engagement and interaction that can enable even small businesses to build their brand and build a loyal customer base.     With all of these businesses offering such a wide and varied range of great things to do in Surrey today, we will take a look at just 5 of those businesses who are doing a great job on social media.   1) Two Ducks, Boutique Gift Shop – Offering handmade gifts Two Ducks understand the need for visual appeal so engages customers across Instagram and Pinterest as well as the usual platforms. 2) British Wildlife Centre – Highlighting the importance of filling leveraging your assets, British Wildlife Centre regular updates Facebook with stunning images that never fail to engage. 3) Swinley Bike Hub – Showing why it’s important not just to focus on the sale, engaging users through insights into their business activities and videos from their latest rides. 4) Delta Force Paintball – Using a combination of strong meme-type imagery and customer photos Delta shows you the fun. 5) Kidabulous – Photos of their visitors having fun and regular offers is one way that Kidabulous keep their Facebook fans engaged. What can we learn from these 5 examples? One size doesn’t fit all. Your social media plan should reflect exactly what your business offers: Fun [...]

3 Must-Have Analytics Tools For Instagram’s New Feed Algorithm

April 19th, 2017|0 Comments

To follow-up with our recent blog on the importance of Instagram as marketing tool, we've gathered some vital information on the new Instagram algorithm to keep your levels of engagement from falling. In a nutshell, the new Instagram algorithm will greatly affect what users see in their Instagram feeds by prioritising posts based on user interest. It is thus essential that your business and marketing strategy evolve with these changes - and with the right analytics tools, you can find this information and use the new algorithm to your benefit. Why You Need Instagram Analytics Tools Analytics tools measure the engagement on your posts, giving you vital insights on the content your followers enjoy the most. In regards to the new Instagram algorithm, the info gained from these tools allows you to design the most interesting posts for your audience, ranking you higher on user feeds and maximizing your account’s visibility. Although Instagram does not have its own analytics features, the following three tools can help you track and evaluate the success of your content and overall marketing efforts on Instagram: 1.Simply Measured Simply Measured consolidates the most relevant data from your Instagram account into beautifully designed reports, as you can see in the above example. Easy visualisation of key info saves you time and creates actionable insights on what kind of posts will promote [...]

Why should I outsource my social media?

April 19th, 2017|0 Comments

Introduction tо ѕосiаl mеdiа оutѕоurсing It wоuld nоt be wrong tо ѕау that social mеdiа hаѕ become an imроrtаnt раrt оf mоѕt of thе online business marketing саmраignѕ. Many of thе small tо intеrmеdiаtе соmраniеѕ hаvе аlrеаdу еmbrасеd thiѕ соnсерt аnd are benefiting enormously thrоugh thеir еffоrtѕ. It hаѕ givеn these оrgаnizаtiоnѕ thе роwеr tо rеасh оut tо thеir customers in a mоrе intеrасtivе manner аnd to аttrасt nеw fоllоwеrѕ as wеll. Blоggеr, Facebook, twitter are ѕоmе оf thе fаvоritе platforms fоr ѕuсh marketing purpose. Many of the соmраniеѕ tоdау overlook the роwеr оf intеgrаting ѕосiаl mеdiа in thеir mаrkеting ѕtrаtеgiеѕ. Thеir main excuse iѕ thаt they lасk thе timе, rеѕоurсеѕ аnd thе mаn роwеr to hаndlе thе tasks оf ѕосiаl mеdiа mаrkеting on a dаilу bаѕiѕ. Thе ѕоlutiоn fоr аn organization lооking fоrwаrd tо imрlеmеnt social mеdiа manager but lасking thе rеѕоurсеѕ iѕ оutѕоurсing. Nееd fоr Outsourcing - Whу уоu should сhооѕе оutѕоurсing? Sосiаl mеdiа outsourcing саn be rеаllу hеlрful fоr an оrgаnizаtiоn as it iѕ a rеаllу tеdiоuѕ tаѕk if hаndlеd intеrnаllу bу a соmраnу. Bу outsourcing уоur media efforts you аrе guаrаntееd оf thе completion аѕ wеll as ԛuаlitу оf thе wоrk. It dоеѕ require to аn еxtеnt a соmmitmеnt from уоur соmраnу itѕеlf but hiring a third party to hеlр guide аnd direct уоur efforts саn be extremely beneficial. Social Media [...]

Affordable social media management for effective marketing

April 19th, 2017|0 Comments

This is the age of the internet, online marketing, and social media marketing, etc. Social media is a tremendous medium for marketing today. Practically every person active on the internet would have at least one social media account if not more. The advent of the smartphones has made access to social media even easier than before. You would find the majority of the people online throughout the day as well as the night. Social media thus becomes the best tool for your online marketing of products. Running a business is one thing and advertising your products on social media is completely different. You may have to do a million things for running a successful business. Updating your product information on social media is certainly one among them. However, you can let the experts in the field do this job for you while you concentrate on the main aspects of business. Posting on social media is a specialist job. You should know the trend of the public. Your post should be in such a way that it should appeal to the majority of the people in social media as well as your own tailored audience. Our experts know these trends. Hence, they would be in the best position to advise you on these matters. The job of the social media manager: Posting your content is [...]